Eckhart Announces Logic Plus Name Change & Facility Expansion

WARREN, MI – February 12, 2019 – Eckhart, an American owned Industry 4.0 advanced manufacturing solutions provider, celebrated the Grand Opening of their recently expanded and newly renovated Logic Plus controls business located in Reed City, Michigan on Friday, February 8th.  Today, the company is pleased to announce Logic Plus will adopt the Eckhart name effective immediately.

Logic Plus is an industry leader in the controls, robotics, and automation space.  Their customer list includes blue-chip Fortune 100 manufacturers who have global manufacturing footprints that generate billions of dollars of revenue each year.  “Adopting the Eckhart name will simplify how we present Eckhart’s full suite of solutions to customers and also streamline the service and support that differentiates us from our competition.  In addition, Logic Plus customers continue to accelerate the adoption of Eckhart’s Industry 4.0 based technologies that include AGVs, collaborative robotics, and 3D printing.  This rebranding will simplify how our sales and business development teams present Eckhart’s full suite of solutions to customers and help us bring more value to the manufacturing ecosystems we serve.  When we create, build, and deliver real value as one company, our customers win,” said Andy Storm, President & CEO of Eckhart.

All site locations, facilities, and functional teams will adopt the Eckhart name to streamline internal and external communication while also clarifying the company’s brand presence in the marketplace.  “We believe a unified company brand makes it easier for all stakeholders to interact with our team.  A common company brand strengthens how we recruit new employees, communicate with customers, and makes it easier for those outside of our company to learn more about Eckhart.  Our goal is to share our full suite of solutions with the world in a consistent and coherent manner,” continued Storm.

Eckhart’s controls, robotics, and automation business continues to expand and grow at a record rate enabling investment in people, technology, and facilities.  Since acquiring Logic Plus in March of 2018, and in partnership with company founder Jody Zolman, Eckhart completed a facility renovation that doubled administrative office space, tripled manufacturing capacity, and established a dedicated Industry 4.0 technology showcase in Reed City.  “It was exciting to share our new space with all of our customers as part of the Grand Opening,” Storm said.  “Since day one, the outpouring of support from the community has been overwhelmingly positive.  As an American owned manufacturer with a factory located in a small town in the middle of Michigan, we believe the contributions we make to economic growth are real and meaningful.  The investments we’ve made in Reed City are made possible when a great company, great customers, and a great community rally around each other and find ways to help each other win.”

Eckhart has already initiated the brand transition with Logic Plus and expects to complete the company wide effort by June of 2019.


About Eckhart, Inc.

With over 60 years of experience and based in Warren, Michigan, Eckhart engineers advanced industrial solutions that enhance the quality of life. Eckhart’s proven portfolio of Industry 4.0 technology includes AUTOCRAFT™ autonomous guided vehicles (AGVs), collaborative robotic systems, traditional robotics, assembly line design & simulation, 3D printing tool development & production, and ergonomic assembly tooling solutions for the world’s largest manufacturers. Eckhart serves an established and loyal, blue-chip customer base of leading automotive and industrial original equipment manufacturers that include General Mills, Cargill, Stryker Medical, Boeing, John Deere, Bradford White, and Schneider Electric. For additional information, please visit

For further information, please contact:

Andrew P. Storm, President & CEO

Eckhart, Inc.

(517) 321-7700